Whats New?

  • Explore Our New HEALDSBURG Store

    You've probably heard by now, but just in case you've been living under a rock that blocks you from any exciting Ooh La Luxe news, we've grown again! This time, it's to a brand new store in Healdsburg, California. We're throwing a lavish party to celebrate and warm up the new space on Friday, October 6th, but we thought we'd give our loyal shoppers a little preview here.

      The newest Ooh La Luxe store is housed in a gorgeous 2500 square foot space--for those of you that have been to our other locations, the new space is comparable in size to our Petaluma store. That means lots of room for new goodies and high ceilings to accommodate our maxi dress obsession. 

    You may have heard that Ooh La Luxe owners Cristina and Michelle not only have an eye for fashion, but also are home decor extraordinaires. The new space used to be a quaint little art gallery, so beauty was already ingrained in the building's history. Once the Wilson Twins secured the space, they got to hand select all the finishing touches to really capture the Ooh La Luxe aesthetic, and let us tell you--it looks spectacular.

    Complete with rustic brick walls, natural wood decor, and all of our favorite pretty details (dream-catchers, flowers, decorated skulls, the whole works), the newest Ooh La Luxe is all about elegant simplicity. Crisp white walls and Feng Shui inspired displays make the new store so much more than just a place to shop--it's a place to be. 

     But no need to take our word for it. Come experience it for yourself on October 6th from 6-8 PM. Even The Bachelorette's JoJo Fletcher is flying out for the party. There will be wine, a braid bar, a 25% off store wide discount, and oh, did we mention wine already? Trust us, you won't wanna miss this.

    Happy Styling Ladies!

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  • Introducing Our Private Collection

    The weather may be cooling down, but this autumn things are heating up for Ooh La Luxe as we launch our brand new private collection!

    We’re thrilled to be kicking off our latest collection launch with two brand new and exclusive maxi dresses, aptly named Luna and Sol for their opposite yet complementary color schemes. Maxis and wrap dresses have been staples in our boho-inspired inventory since they made a major comeback a few seasons ago, so it only seemed right to start our private collection with pieces that fit the bill.

    Luna Wrap Dress | $64 | Ooh La Luxe Private Collection

    Our private collection was cultivated with you in mind! Designing it ourselves meant we got to be a part of every step of the process, so all of the pieces in this line are made in the USA. We will be releasing the collection in small batches so we can really focus on creating unique and quality pieces that you'll love. You can look forward to debut of the next few pieces this November, but until then the Luna and Sol dresses are available in store and online

    Sol Wrap Dress | $64 | Ooh La Luxe Private Collection

    If you're a fan of our other in house brands like Olympia Elizabeth and our Luxe Collection, not to worry, they aren't going anywhere! The private collection is its own entity and won't be replacing any of your best-selling favorites. 

    We are so excited to be debuting this collection! Stay tuned for more details about the November installment of our private collection release!

    Happy Styling, Ladies!

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  • Meet Team Ooh La Luxe

    If you've been a customer of ours for a while, you may remember when we introduced you to our team about a year ago. Since then, our business has undergone many changes including our big rebranding and new additions to our team. Because of this, we thought we'd introduce you to the faces behind Ooh La Luxe so you can meet the women (and man!) behind our small business!


    Cristina is a Co-Owner of Ooh La Luxe. She loves doing crafts like making dream catchers, and also enjoys home decor/decorating. She goes to antique stores for unique finds and likes to travel to get inspired!



    "My favorite piece right now is the Kennedy Floral Maxi. It is beautiful and perfect for any event. Plus, I love a good floral print."


    Michelle is a Co-Owner of Ooh La Luxe, in her spare time she loves to travel. One of her favorite destinations was Morocco where she brought pieces back for the stores. She also decorates some of the skulls that are displayed in the stores. Michelle is also an identical twin with co-owner Cristina.


    "I love the Mirabelle Maxi--it's the perfect combination of a little black dress and a breezy summer maxi."


     Natalie is our Floor Manager and lead stylist in Petaluma. She was a classically trained ballerina for 22 years and danced in the Nutcracker for 11 years, where she performed everything from minor rolls to the Sugar Plum Fairy.



    "My current favorite is also my most recent purchase, the Spell Lolita Halter. I am so stoked Ooh La Luxe is one of the only boutiques in Northern California to carry Spell and the Gypsy Collective, one of my favorite brands from Byron Bay, Australia. The 70s inspired print and super low back are amazing and perfectly pair with boho inspired wedges"


    Michaela is a stylist at both stores. When asked to share something interesting about her, she simply said "Warning: I'm a Gemini"

    "My favorite right now is the Jordan Jumpsuit. I love the flirty lace accents."


    Stasia is a stylist at the Petaluma store. She was born in Moscow, Russia. 

    "I'm really into the Le Salty Samsara Kimono Mini. I'm obsessed with the Australian lines we carry--Le Salty, Spell, Auguste. This was one of my recent purchases and I love this piece for summer with high boots."


    Siena is a stylist in the Petaluma store. She has a passion for experiencing new places and cultures, and has traveled to over 16 countries so far!

    "I love the Tori Floral Top. It's a great fit on any body type and the bell sleeves and floral print make it super trendy."


    Serena is a writer for the website. She used to work in the Petaluma store but recently moved to LA to pursue a career in film and TV. However, she just couldn't leave Ooh La Luxe so she became our first remote employee.

    "I'm obsessed with the Le Salty Rhapsody Sundress. I'm a sucker for prints, lace up, and a touch of ruffle so this dress screams my name."


    Brandi is our Operations Manager for the website. She's a big reader and hasn't stop reading consistently since she was 10. Now, she tries to read at least two books a month!



    "I'm loving the Romy Floral Maxi right now. It's the perfect for dressing up on a summer day!"


    Marina does Website Operations for our online store. Despite her friendly and unthreatening demeanor, Marina is a black belt in karate! 


     "My favorite piece right now is the Robyn Romper, it's so cute and great for any daytime event."


    Andrea is the Santa Rosa Store Manager. When she's not busy styling our Santa Rosa customers, she loves to cook at home in her free time!


    "I'm into the Averie Romper right now. The crisp white is just begging to be worn all summer long."


    Alex does packing operations at our warehouse commerce location. Don't let the fact that he's a guy fool you--he wraps your online orders beautifully. Alex has a great sense of humor that always keeps us laughing, and he's training to be a pilot!


    "Well, although Ooh La Luxe clearly has awesome women's clothing, I think I'm gonna sit this one out..." 


    Chantelle is a stylist in our Petaluma Location, and she also assists with our re-sell and trade system on Monday's. She loves succulents, pizza, and wine, although not necessarily in that order.


    "I adore the Etienne Bodysuit Noir from Spell because it's both a bodysuit and a swimsuit. It's definitely my go-to piece right now."


    Kayla is a stylist in our Santa Rosa location. She's currently studying Radiology and specializing in Ultrasound!



    "I also love the Jordan Jumpsuit. There's just something so feminine and fun about white lace."


    Olivia is our Store Liaison. She adores pandas and collects anything that has a panda on it.



    "I'm so into the Gwen Jumpsuit. Jumpsuits are so fun for summer, and this one gives off some seriously retro vibes."


    Check back in a few weeks to meet more of our amazing team!


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  • With nontraditional remedies on the rise, you may have already heard about the many wonderful health benefits of turmeric. Turmeric is the golden root spice that gives yellow curries their color, and has been used by Indian and East Asian cultures for its medicinal benefits for over one thousand years. This herb has a range of healing properties, from being a natural anti-inflammatory to aiding with digestion to mitigating side effects of allergies or the common cold.


    Recently, many health conscious individuals and establishments have been making what they call “Golden Milk,” which is a turmeric based milk beverage. It bears striking resemblance to an ancient Indian remedy called “Haldi Doodh.” Haldi Doodh is traditionally prepared with milk, turmeric, black pepper, cayenne, ginger, cardamom, and honey, though ingredients can be omitted or swapped out depending on the health benefits you’re attempting to reap (for instance, turmeric in combination with honey aids with digestion).


     As a half-Indian woman, I’m delighted to see home remedies I grew up with gaining popularity, so I created my own spin off of Haldi Doodh. To do this, I combined one of my Auntie’s recipes for Haldi Doodh with some inspiration I pulled from a few different restaurants and blogs embracing the “Golden Milk” trend. Note that I use almond milk for mine (and if you take out the honey it’s totally vegan friendly!) but traditional Haldi Doodh calls for regular milk because fat helps the body process turmeric’s many wonderful benefits. Feel free to use whatever milk you like best, I just picked almond because I like the way the nuttiness combines with the spices.





     To make my Turmeric Milk you will need:


     Almond Milk – 1¼ cup: I use Califia brand because I think it’s the creamiest! I prefer unsweetened, but I bet vanilla would taste amazing
    Turmeric – 1 TSP or 1 inch piece of root: Turmeric root works best, but if you only have Turmeric powder, that’s great too!
    Black Pepper, fresh ground – pinch : It sounds odd, but this is important as black pepper helps your body and bloodstream absorb the turmeric
    Green Cardamom - 1 pod: I use this in place of ginger because I don’t care for the taste of ginger, but it has similar perks in that it aids with digestion, heartburn, and nausea.
    Cinnamon – pinch: This isn’t used in traditional Haldi Doodh, but I love the way it tastes and it’s good for your blood sugar. 
    Honey – 1 TBSP or to taste: This also aids with digestion, though I’ve seen some bloggers swap it out for blackstrap molasses for its iron and magnesium content.
    Cayenne Pepper - pinch: Another anti irritant, you can skip this if you want a milder version
    *Ginger – ½ TSP or ½ inch piece of root: traditional Haldi Doodh contains ginger, but I don’t care for ginger so I use more cardamom and cinnamon. If you like ginger, feel free to add some in! This also works best in root form.


    Combine all your ingredients but the honey and the cinnamon in a small saucepan. If you are using turmeric and/or ginger roots for your recipe, you will need to grate them and strain the milk. If, like me, you are just using powders, you do not need to strain.





    Heat the mixture over medium heat, making sure to stir or whisk it regularly, until it starts to bubble. When it starts to boil, reduce the heat to low, and stir in your honey until it dissolves completely. Let the mixture sit over low heat for about three minutes. When you’re ready, pour it into a mug and top with cinnamon. Remove the cardamom pod before drinking, if you used one.





    Depending on the day, you can adjust the recipe to taste or for health benefits, but I tend to work off of this basic recipe and modify the amounts at will.


    So there you have it, the best parts of chai and hot chocolate all rolled into one nutrient packed drink. Try making this to ease you through the end of the chilly seasons—not only will it keep you healthy, but also it’s the perfect drink to cozy up with.






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  • Some of our favorite Infographics

  • If we've been friends for a while, you might have heard about our newest in house collection to celebrate our big rebranding. If we're newer acquaintances, we're here to give you all the details.

    The long and short of it is that when we opened almost ten years ago (!!!) we chose our name to fit the adorable 400 sq. foot loft in which we launched the business. We never could have anticipated that less than a decade later, we'd outgrow not only the loft, but also our name. Now that Ooh La Luxe includes two stores and a thriving online business, it only seems fitting to update our brand to reflect not only our growth, but also our aesthetic.

    Now comes the fun part: in honor of this momentous change, we decided to celebrate in style (duh) by launching a whole new collection for you to fall in love with. These ten pieces were handpicked by our stylists with you in mind, and we can't wait to see what you think! Preview our LUXE collection below, and get your hands on it in stores/online on February 14th:

















    As you can see, we cultivated this collection to be stylish and versatile--our Luxe collection pairs perfectly with itself, and with your other favorite wardrobe staples! Stay tuned for more handpicked pieces to come.

    Happy Styling Ladies!

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