If we've been friends for a while, you might have heard about our newest in house collection to celebrate our big rebranding. If we're newer acquaintances, we're here to give you all the details.
The long and short of it is that when we opened almost ten years ago (!!!) we chose our name to fit the adorable 400 sq. foot loft in which we launched the business. We never could have anticipated that less than a decade later, we'd outgrow not only the loft, but also our name. Now that Ooh La Luxe includes two stores and a thriving online business, it only seems fitting to update our brand to reflect not only our growth, but also our aesthetic.
Now comes the fun part: in honor of this momentous change, we decided to celebrate in style (duh) by launching a whole new collection for you to fall in love with. These ten pieces were handpicked by our stylists with you in mind, and we can't wait to see what you think! Preview our LUXE collection below, and get your hands on it in stores/online on February 14th:
As you can see, we cultivated this collection to be stylish and versatile--our Luxe collection pairs perfectly with itself, and with your other favorite wardrobe staples! Stay tuned for more handpicked pieces to come.
Happy Styling Ladies!
~Serena
Happy Styling Ladies!
~Serena
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